Enterprise network technologies have evolved significantly over recent years. New needs for connecting remote Data Centres, Disaster Recovery sites and cloud service providers have seen many of our customers seeking high-performance internet and WAN links. Many organisations are also adopting SD-WAN infrastructures to drive application performance, network manageability and reliability, and cost savings. This enables them to boost links between on-premises and hosted ICT infrastructure – as well as SaaS and cloud services – by using the best available links based on local service providers according to their locations.

Fortunately, the cost of bandwidth has dropped significantly – but how do you know you are getting the best deal on the specific services you need across the geography of your ICT infrastructure and business operations?


New network requirements

The majority of customers placing infrastructure in our East Coast Data Centres purchase their internet services via Interactive. But many are unaware that we can provide WAN and SD-WAN network services as well.

This applies to links from our Data Centres to on-premises corporate data centres as well as remote user locations. Increasingly, this also includes links to workloads in our Interactive private cloud or on PaaS or IaaS in public clouds managed under our Cloud Managed Services (CMS) offering. With most Australian businesses now adopting a multi-cloud approach, this is set to increase – especially given the new and urgent need to support employees working from home.

In the past, companies typically purchased all of their connections from a single service provider. But changes in the telecommunications market, along with the rollout of the NBN, is seeing opportunities for optimising network costs through a multi-provider strategy.


The Interactive network advantage

Purchasing your network services from Interactive has three distinct advantages if you’re looking for a local human touch and the best value.

Firstly, we operate local 24/7 Network Operations Centres (NOCs) in both Melbourne and Sydney to support our ANZ customers, unlike most local carriers. We provide local network specialists as your first point of call. If you are managing your own network, all you need to do is call our Australian-based NOC and we’ll be able to expedite action on any issues such as failures of diminished response rates – managing them through to resolution directly with the carrier. Alternatively, if we are managing your network on your behalf, we will also alert you to existing or potential problems.

Secondly, we take the pain out of establishing, changing and upgrading your network services with local project managers. Telcos tend to outsource this work for the vast majority of their business customers to overseas project managers. With Interactive, you’ll have a local contact to hold responsible for conducting critical changes in a timely manner.

Thirdly, Interactive is a wholesaler for Australian carriers – which means we can build the most cost-effective solution for your business needs. We’ll pick and choose the best network services available to you at any given location. This avoids you getting ‘locked in’ to whole-of-WAN contracts with providers unable to offer you best value for your network spend.


Network support by humans!

Another way Interactive is different from telecommunications carriers is that we extend the human touch we bring to our Hardware Maintenance, Data Centre, Business Continuity and Cloud Managed Services to our network services! Our people are employees – not contractors – and all offer expert advice and do whatever it takes, treating each of our customers as though they are our only one. This is why so many businesses feel more comfortable with us because they’re not a small fish in a massive telco pond.

Is a current provider offering the best value and true flexibility as your network requirements evolve? Would an SD-WAN offer better performance as well as optimised costs? With ICT budgets set to shrink as we enter an economic downturn, now might be the time to get some truly local and independent advice on your network services.



If you’d like to discuss your Data Centre network services, visit our website or talk to your Interactive Account Manager.